Media and partners

Collaborate with the Student Union of the University of Vaasa

The Student Union of the University of Vaasa (VYY) is an advocacy and service organization of over 5000 students. We work actively to advance students’ wellbeing, sense of community, and ability to influence society. We are a visible, effective actor on campus at the University of Vaasa and in the student life in Vaasa and Finland. 

We offer companies, communities, and media versatile opportunities to reach students and collaborate on meaningful projects and events. Visibility through us is an effective, targeted way to communicate with a young, active, future-forward target audience.

Pricing

Ad banner on our website: 1000 €

  • Duration 6 months
  • Location: On our website under Benefits and Services
  • Ad size 800 x 300 px and appropriate link

Instagram Feed post

  • Client provides material: 200 €
  • VYY creates content and material: 500 €

Instagram Story: 200 €

  • Client provides ready-to-publish material 
  • Price includes two posts on VYY’s Instagram Stories within a month 

Instagram Reel: 1000 €

  • VYY produces short form video content according to the client’s wishes that fits VYY’s branding
  • After publication, VYY shares the short-form video in our Instagram Stories twice within the month of publication

Newsletter

  • One ad: 500 €
  • 2-month package:: 1500 € (incl. ad in four newsletters)
  • The newsletter is sent to subscribers via e-mail every other week on Monday (weeks with uneven numbers) 

You can also explore and purchase our ads through Mediani.fi.

Event sponsorships

We offer companies and communities the opportunity to sponsor and be visible in VYY’s events, which widely reach our student community.

Boom City Appro

One of VYY’s biggest events is Boom City Appro, which is organized every spring. The Appro is an interdisciplinary event at the heart of Vaasa, and it attracts students from all over Finland. In Boom City Appro, participants tour restaurants in Vaasa center and enjoy live music, as well as activities that vary from year to year.

The Annual Ball

The Student Union of the University of Vaasa organizes the Annual Ball every year. It is VYY’s most distinguished event, which includes guests from our own members, the University of Vaasa, and Student Unions from all over Finland. In the Annual Ball, VYY is celebrated with a cocktail event, after which there is a formal dinner. 

The Wappu Crawl

Vappu is the biggest student event in Finland. In Vaasa, VYY gathers all events from our members and students organizations into one Wappu Crawl. Participants receive a Wappu Crawl pass, and can tour events to win their Wappu title. 

We give out 500–700 Wappu Crawl passes annually. VYY also organizes our own traditional vappu events, like sima yoga and the wappu silliz, which ends our wappu and May Day celebrations. 

The Tutor Project and Fresher Fall

Over 1,700 students arrive in Vaasa every fall, and the amount increases every year. The Student Union is in charge of tutoring new students. That’s why we organize the tutor project, which includes all new students as well as VYY’s 100 tutors. Students arrive in Vaasa to study in Finnish and international Bachelor’s and Master’s programmes and exchange studies. 

The aim of the tutor project is to acquaint new students with Vaasa and to make them feel welcome in the academic community and the City of Vaasa. To accomplish this goal, we organize various events from sports to parties. We also work in close cooperation with the University of Vaasa to organize orientations for new students. We support our students all through their first term. The tutor project is important to new students, and it’s an excellent way to gain visibility among new students. 

The tutor project organizes events such as

  • Campus Rally
  • First Weekend Party
  • Olympic Games
  • Fresher Championship
  • VYY’s Initiation Rite
  • ​VYY’s Practice Sitz Party
Other cooperation possibilities

We also offer tailor-made cooperation packages and the possibility of long-term partnerships. Whether you are interested in visibility, recruitment, brand building or socially responsible activities, let's build a partnership that creates value for students.

Interested?

Please contact us to tailor a partnership for the needs of your organization and goals!

Katarina  Roivainen
Katarina Roivainen
Vice-Chair of the Board, Corporate Relations

For the media

The Student Union of the University of Vaasa is the voice of the students and an advocate on campus and in society in general. We do active advocacy work and organize visible events, which raise interest both locally and nationally. 

We are open to working with the media, and we offer current insights into student life, educational politics and comments on current affairs as well as students’ everyday life and wellbeing. 

Contact us when you want to reach students, tell their stories, or receive expert comments on current issues within the academic and student community.

Media contacts

Interviews, comments, Student Union policies, student life
Jenni Hiltunen, Chair of the Board
jenni.hiltunen@vyy.fi
044 324 8965 (calls only)

 

The Student Union operations
Lauri Tuohiniemi, Secretary General
044 324 8964
paasihteeri@vyy.fi 

 

Photographs and other material, content creation, other media work 
Aino Hyyryläinen, Communications Specialist
044 324 8978
viestinta@vyy.fi

Logos

The student union's basic logos are available for download on Dropbox. If you have any further needs, please contact our communication specialist via e-mail at viestinta@vyy.fi.

Student Union's brochure

Information about the Student Union (only in Finnish)