12.10.2026 Author Vilja Haapaniemi

Unforgettable – The best memories are the ones you actually remember

Graphic shows a green background with photos of student parties. On top is paper confetti and washi tape with text: Unohtumaton Unforgettable.

Your student years are filled with moments to remember. New people, profound conversations late at night, sitz parties, events, spontaneous ideas. But what are the best memories made of?

Many of us have come across a situation where details of last night are blurry or where you lose sight of your friends as the party goes on. Sometimes they’re caused by alcohol, sometimes other intoxicants, sometimes by the peer pressure to get shitfaced even when you don’t feel like it. 

We want to create a student culture where everyone is free to be themselves and where no one has to justify their choices. Today, we’re launching the campaign Unohtumaton - Unforgettable. Its aim is to clarify what’s most important: Coming together to create memories we don’t have to second-guess or regret the next morning. We’re not here to point fingers or preach. Instead, we offer genuine peer support, a safer environment, and a more relaxed time for all. 

In the upcoming weeks, we’ll handle subjects that concern us all when we’re out studying and partying. We’ll talk about taking care of your friends and speaking up, peer pressure and setting boundaries, and not drinking and normalizing sobriety in student communities. 

Join us in creating the student years that will stick with you, totally unforgettable. Stay tuned and join the conversation!